New Food Industry LTO Platform Unleashes Creativity For Chain Restaurants
Mattson launches ProtoThink LTO™, a new service to help operators accelerate ideation and development of scalable LTOs
Mattson, a leader in food and beverage innovation announced its newest service, ProtoThink LTO™, during The Flavor Experience foodservice industry event in Monterey, Calif., on September 8. This new platform is a revolutionary way for foodservice operators to create exciting, limited time offers in as little as two to three months and help drive users to QSR and Fast Casual brands.
Mattson’s ProtoThink LTO targets menu needs by tapping into the power of the people, capabilities, and know-how in culinary- combined with food science, category knowledge, plus emerging consumer behavior and needs. The best ideas are turned into exciting proof-of-concept products that are then evaluated across a range of marketplace success criteria and an exclusive algorithm to prioritize the opportunities.