Ready-to-drink cold brew and functional coffee, along with heightened consumer interest in sustainability, have exploded in popularity
An increase in everyday drinking occasions and new product developments are brewing in the coffee market. The pandemic propelled new innovations to the coffee market and prompted premium coffee trends for consumers that are looking for elevated at-home coffee experiences as many consumers shifted to in-home coffee consumption. Ready-to-drink cold brew and functional coffee, along with heightened consumer interest in sustainability, have exploded in popularity as coffee trends point to premiumization. Flavorchem, a key supplier of coffee extracts including cold brew concentrates, released some of the top trends fueling premium coffee innovation.
* Cold Brew Heats Up: Cold brew coffee sales are projected to reach $1 billion by 2025, growing at a compound annual growth rate of 24% per Statista. Thanks to its associated “health halo,” exciting flavors, and range of formats, cold brew leads overall coffee category growth.