The new beverage marks Hershey's first partnership with a premium milk company
The a2 Milk Company™ and The Hershey Company announced the upcoming release of co-branded Hershey’s/The a2 Milk Company chocolate milk, marking Hershey’s first partnership with a premium milk company. The new Hershey’s a2 Milk® will pair the iconic milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales.
Hershey’s a2 Milk, using 2% reduced fat a2 Milk, is scheduled to hit retailers’ shelves beginning in January 2022 in 59oz refrigerated cartons as well as in 8oz shelf stable single, 6-pack and 18-packs.