Cargill’s new soluble rice flour appeals to consumers’ clean label interest
Consumer demand for recognizable ingredients continues to grow and pushes food and beverage manufacturers to seek alternatives to less familiar ingredients.
In response, Cargill used this year’s SupplySide West exhibition to introduce a soluble rice flour, SimPure™ 92260, that exhibits similar taste, texture and functionality as maltodextrin, an ingredient commonly used as a bulking agent and flavor carrier. As an ingredient, ‘soluble rice flour’ is also more appealing for label-reading consumers.