Innovation in the Dairy Alternatives Retail Space is Booming
The rise in consumer demand for dairy-free products has challenged developers to mimic the unique functions of the casein, whey, lactose, and fat found in animal milk
The dairy alternative segment is forecast to continue its strong growth trend well into the coming years, according to research group Mintel. Consumer awareness of health and wellness as it relates to the diet has inspired many to seek dairy alternatives. Additionally, with an increased awareness of environmental issues and heightened loyalty to sustainable products, dairy alternatives offer the perfect chance for consumers to continue to indulge without compromising their values. Similarly, many consumers avoid dairy for medical (such as lactose intolerance/sensitivity and dairy allergies), ethical, and religious reasons. This also has led to a heavy demand for dairy alternatives.
Since “dairy-free dairy” must deliver on a range of consumer needs, consumers who seek dairy alternatives due to an allergy or lactose sensitivity may want dairy alternatives that have comparable nutritional profiles to a dairy counterpart. Meanwhile, consumers who are avoiding dairy due to ethical and environmental reasons may be more intrigued to try new spins on traditional dairy products. Likewise, environmentally conscious consumers may be seeking dairy alternatives that use sustainable ingredients and processing methods.