With colder months rapidly approaching, consumers are gravitating toward hot drink options. This year, however, pumpkin spice lattes and peppermint mochas are shifting to the backburner. Instead, shoppers have a growing interest in emerging global flavors, bolder and spicier options, and functional ingredients that can address personalized wellness needs.
Wellness Takes Priority Consumers attuned to contemporary wellness recognize the need to support both their physical and mental health, especially since the pandemic. Specifically, 61% of global consumers, and 66% of North American consumers, are more conscious of the need to lead a healthy lifestyle because of COVID-19*. Plus, 63% of North American consumers – 48% globally – are now more conscious of their mental well-being* and are looking for ways to support holistic wellness.