The Tinley Beverage Company Inc. will produce MJ Beverages Co. LLC’s Mari y Juana soft drink-style beverages as four cannabis-infused varieties at Tinley’s bottling facility in Long Beach, California.
MJ Beverage Co.’s Mari y Juana carbonated beverages will contain 10 mg THC in each 12-oz. single-serve bottle. The product line will debut with four flavors inspired by popular Mexican soft drinks: Guava (Guayaba), Pineapple (Piña), Mandarin Orange (Mandarina), and Tamarind (Tamarindo).
“MJ is excited and grateful to be able to introduce these infused Mexican-inspired beverages to the California cannabis market,” said Daniel Torres, founder and CEO, MJ Beverages Co. LLC. “Our initial launch of four immediately recognizable SKUs will help us establish a new targeted brand designed to grow the infused beverage category. Mari y Juana aims to address a sector of the market that is currently underserved by existing infused beverages. With a planned accessible price point, our strategically branded drinks will provide consumers new choices that they can immediately identify with, appreciate, and we hope, remain loyal to for years to come.”
MJ Beverages Co. LLC has joined forces with seasoned cannabis beverages entrepreneur Matt McGinn, bringing him onboard as chief global strategy Officer. McGinn will assist MJ in its formulation, go-to-market strategy, and product execution. He currently also serves as co-owner and chief strategy officer of Hardcar Distribution, a cannabis beverage-focused distributor in California that will distribute these products.
“The Mari y Juana brand’s distinctiveness, combined with Tinley’s efficient bottling capabilities and focus on quality, make for a powerful combination to drive category growth,” McGinn says. “I’m thrilled to be a part of this and be able to bring my years of experience to assist in making this collaborative effort with Tinley’s a successful endeavour.”
Mari y Juana infused beverages are expected to be available through licensed cannabis dispensaries and delivery services throughout California in the first quarter of 2022.