Kerry identifies barbecue as the world’s top taste in 2021
Kerry, the world’s leading taste and nutrition company, has reviewed extensive research and examined global trends in emerging flavors in an effort to identify the top global taste trend in 2021. The result: barbecue—in all the many variations that can arise when cooking with fire—is electrifying consumer appetites and elevating expectations for new and interesting flavors. This includes in snacks, meats, plant-based meat alternatives, vegetables, sauces, dips, marinades, and seasonings.
A total of 26 barbecue, smoke and grill tastes were identified across Kerry’s Taste Charts in Europe, APMEA, North America and the Latin American region. A dozen of these were considered “emerging,” while another five made the “up and coming” category.