Texture is vital in food and drink formulation as it can be the difference between consumer acceptance or instant aversion. Texture’s impact also is not limited to mouthfeel. It is relevant to a product’s flavor, appearance and even a related auditory sound. For these reasons, it plays a strong role in the entire eating experience.
Consumers increasingly recognize this key influence. Whether they can articulate or not, consumers know that texture heightens sensory experience and often contributes a greater feeling of indulgence. As a result, it is increasingly regarded a valuable tool in new product development and marketing. In fact, Innova Market Insights identified “Tapping into Texture” as one of the researcher’s Top Trends for 2020.