Curaleaf Holdings, Inc. has signed a national distribution agreement with Southern Glazer's Wine & Spirits, bringing products from Curaleaf’s Hemp and Select CBD product lines into Southern Glazer's distribution network.
The distribution relationship combines Curaleaf's expertise in creating hemp products with Southern Glazer's national scale, unmatched route-to-market capabilities, state-of-the-market sales team and its Proof e-commerce platform, bringing operating efficiencies that will drive growth within Curaleaf's family of CBD products.
"At Curaleaf, we are as committed to innovation and setting the highest possible standards for product quality as we are committed to customer accessibility, and our success lies not only in our ability to provide exceptional CBD-infused products, but to distribute them to the finest retail stores for safe, easy and reliable access to consumers around the country," said Patrick Larkin, SVP of sales at Curaleaf.
Curaleaf Hemp and Select brands offer a broad range of CBD products with consumer-friendly formats and price points. The brands look forward to introducing new innovations to both ancillary lines with confections and beverages that feature minor cannabinoids like CBN and CBG, allowing consumers to personalize their CBD experiences as they continue to learn which products will work best for their unique needs.
"We are excited to add Curaleaf to our distribution network, as we are aligned on the future growth potential of CBD in the U.S. and, as such, are both investing significantly in the category," said David Chaplin, chief growth officer, Southern Glazer's. "Southern Glazer's best-in-class CBD sales and marketing capability is uniquely positioned to deliver the most effective route-to-market for Curaleaf and I am confident we can drive continued growth for their portfolio of products at retail locations across the U.S."