New line of meat snacks was created specifically for women
Montana-based Cowgirl Cattle & Trading Company created a robust line of organic grass-fed beef snacks just for women. The company's flagship offering consists of a line of premium beef jerky products designed to inspire and empower women while fighting for equal pay. The package features a cartoon panel inside every pouch from their proprietary novel, "Laramie Landon A Cowgirl's Adventure."
Cowgirl Cattle's desire to launch a female-centric beef jerky brand began a few years ago when the owners went to a grocery store and noticed that, of all the jerkies in the store, not a single one was created for women.