Nearly two-thirds of US adults agree that the pandemic has made them reevaluate their life priorities, according to Mintel research on American values. In food and drink, US adults say the pandemic caused the most change in where they eat, how they grocery shop and how they approach their diets. Many of these new habits and attitudes will be routine when “the next normal” arrives in the US. Consumers will have more flexible meal needs, a reliance on ecommerce and a proactive approach to health.
Fit in with more casual hybrid routines US adults predict that hybrid work schedules will be the norm, challenging retailers and foodservice operators to offer time-saving food and drink near and far from home. After more than a year of eating primarily at home, consumers will be looking for food and drink solutions that align with their more casual and flexible schedules.