If we thought 2021 was going to be a return to “normal,” we were in for a big surprise. This past year was anything but normal. What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.
According to an FMI survey, 52% of shoppers purchased groceries online in 2020 which grew to 64% in 2021. This shift toward eComm has stickiness, with growth from all generational groups. So, what can we expect in 2022?