New salad kits feature sustainably farmed greens paired with creamy, plant-based hummus, guacamole and whole grains
Sabra and Fifth Season, a food system pioneer and robotic farming leader, are on a mission to rescue salad lovers from limp lettuce and sad salads with a more sustainable solution. The mission-aligned brands are introducing a fresh idea for the produce aisle: salad kits featuring sustainably farmed greens paired with creamy, plant-based hummus, guacamole and whole grains.
The kits will launch in two flavorful varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both rolling out to Giant Eagle, Kroger, FreshDirect, and Wakefern as well as other Midwest and Mid-Atlantic retailers. Thanks to an end-to-end automated growing, harvesting, and packing system at Fifth Season (recently named a FORTUNE Impact 20 company) the salad meal kits will stay crisp for weeks, not days, in the fridge. The two kit varieties are available in the produce aisle at more than 75 stores with additional locations expected to launch in early 2022.