Bayou City Hemp Co. has released its first CBD seltzer under its flagship brand Mixer Elixir.
Handcrafted in Houston, the Mixer Elixir Ranch Water is a zero-proof (non-alcoholic), zero-calorie, and zero-sugar sparkling water. Ranch Water contains 25 mg of hemp-derived CBD and is designed as a ready-to-drink beverage or mixer.
"There is a fast-emerging trend of 'sober-curious' and 'cannabis-curious' consumers,” said Ben Meggs, Bayou City Hemp co-founder and CEO. “It is the perfect time to introduce our very accessible seltzer, infused with our nanoemulsion innovation to make it easier for the body to absorb the CBD and feel the effects faster.”
Mixer Elixir's fast-acting CBD seltzer features a crisp, citrus-lime taste and hints of agave. The Ranch Water beverage is the first seltzer to launch in a series of cocktail-inspired drinks to be enjoyed as a standalone beverage for any time of the day or as a mixer.
"Our first partnership with Chris Shepherd helped us better understand the demand for non-alcoholic alternatives from restaurants, and how to tailor the flavor notes of our additives to complement cocktails," Meggs says.
Launching in Dry January, a time when people choose to abstain from booze for the entire month, Mixer Elixir celebrated its Ranch Water CBD release on Jan. 8 with a party at Sipple, the first non-alcoholic bottle shop in Texas.
"We are excited to add Mixer Elixir's Ranch Water to our amazing selection of non-alcoholic options," says Sipple co-founder Danny Frounfelkner. "Whether people are taking a break from alcohol for a day, month or lifetime, more and more care about what's inside the bottle or can, searching for natural ingredients and great taste. There is a reason Ranch Water has become one of the top selling products in our store in four short weeks.”