From nourishing both the body and mind to seeking plant-based and sustainably sourced options, consumers in the coming year will be drawn to products that are tailored to new and evolving preferences.
Prepared food brands—including ready-to-drink (RTD) beverages, frozen foods, meal kits and more—are uniquely positioned to take advantage of key trends if they can effectively balance what consumers want with their evergreen desire for products that deliver on a positive sensory experience.