Asian meat substitute company enters the US market
UNLIMEAT, a meat substitute brand in Asia, is now entering the US market. UNLIMEAT launched its flagship product 'UNLIMEAT Slices' in 2019. UNLIMEAT Slices are an alternative meat entirely made from natural plant-based ingredients such as soy protein, pea protein, coconut oil, cacao powder, and rice flour. Made using the company's proprietary protein extrusion technology, they have a robust beef-like flavor and texture. The Slices have been widely praised by industry groups including the UK's FoodTech 500 and France's Monde Selection 2020, in which it won a bronze medal.
The company launched a wide variety of associated products, including a plant-based minced meat product that can be used like minced or ground beef, a burger patty, and a pulled barbecue meat that resembles slow roasted pork. UNLIMEAT is expanding its market beyond Korea by collaborating with restaurants to launch UNLIMEAT menu items, then entering retail channels in places like Hong Kong, Taiwan, Australia, the United Arab Emirates, and Vietnam.