Let’s talk about the elephant (ear) in the room? Many consumers are hyper-focused on eating for health and they’re eating less red meat and curbing processed foods and carbs. Even so, desserts of all types remain important for many diets—even more so than consumers will admit.
When it comes to desserts, healthfulness is of less concern and flavor ranks highest for consumers. In fact, Datassential research shows that more than half of all consumers consider the flavor of a dessert as one of their top three factors when ordering a dessert away from home. For restaurants creating or editing a dessert menu, this suggests that operators should incorporate more indulgent and trending flavors while they downplay the format or type of dessert.