Garden Society has secured more than $7 million in Series A funding, which will be used to scale product offerings, modernize manufacturing and further expand its team to meet growing demand in California and move into other states in 2022.
In addition to the primary funding, the round included an oversubscribed SPV composed of strategic female and BIPOC angel investors. Additionally, Brooke Carpenter, former head of sales for Flow Cannabis, has joined the Garden Society team as head of sales to help drive the company forward.
“This new capital will allow us to focus on executing our growth plans as we charge out of the post-pandemic gates,” said Erin Gore, founder and CEO of Garden Society. “Despite a crazy past two years, in 2021 we were able to continue to realize rapid growth with a focus on profitability. With this infusion we can further scale production, launch new products and hire the team to meet the demand we have worked so hard to build over the past five years.”
California-based Garden Society’s mission is to offer quality products to those in search of new, more holistic ways to rejuvenate from the rigors of daily life and to help normalize cannabis use, especially with women. Garden Society’s award-winning products include cannabis edibles and sun-grown pre-rolls and are sold in hundreds of California dispensaries and on major delivery platforms.
Garden Society’s lead Series A investor, RJ Primo LLC, is a private investment firm that has been focused on the cannabis industry since 2013. Its portfolio companies include Beboe, Dosist, Green Thumb and Pax.
“Few young cannabis companies can cite the quality of their leadership team, operations, brand, and products,” said John P. O’Rourke, managing partner of RJ Primo LLC. “We value their vision and see them as a best-in-class operator with significant opportunity for growth.”
The oversubscribed $320K SPV allocation in Garden Society’s Series A financing round was led by Janna Meyrowitz Turner, with the goal of diversifying cannabis investing. Gore and her co-founder, Karli Warner, are active members of the California cannabis community and are advocates for women-owned cannabis businesses.