Consumers continue to have an increased passion for home-prepared meals, an awareness of personal and planetary health, and a desire for comfort through food
The Kroger Co. announced its 2022 Food Trends Report, which predicts emerging food trends, consumer behaviors and popular items for the year ahead. This fourth-annual report centers on the continued dominance of at-home meals, powered by convenience, affordability, social gatherings, and the desire for sustainable and nutrient-rich food items.
Kroger's 2022 Food Trends Report is curated by Kroger's food experts – from Our Brands product developers to culinary specialists. The report contains 10 top trends that will influence consumer food purchases in 2022, while uncovering the "why" behind the trends. Overall, the trends can be broken down into emerging flavors, food item premiumization, and behavior shifts, all of which paint a picture of what consumers are sourcing and the ways in which they are preparing food in 2022. The findings show that consumers continue to have an increased passion for home-prepared meals, an awareness of both their own health and the planet's, and a desire to seek comfort through food, which directly correlates to what will be on shopping lists this year.