Global retailer teams up with new brand for nationwide distribution
Global health and wellness brand, GNC, announced that it has partnered with Echelon, a new military-developed performance beverage from the team behind _USA (Bravo Sierra), for an exclusive nationwide launch.
Co-founded by Justin Guilbert, co-founder of coconut water company Harmless Harvest, and Benjamin Bernet, former L'Oréal executive, Echelon was developed over two years alongside 2,000+ US Military service members who tested and provided first-hand feedback across several iterations of the product. The new ready-to-drink formula combines energy and pre-workout essentials: 300mg of caffeine and 200mg of l-theanine for potent energy and a focused buzz, beta-alanine to target muscular endurance, and a NOS blend to enhance blood flow. Echelon is formulated with low-GI carbohydrate Isomaltulose and fiber. The result is sustained energy with a clean burn – for strength-training, bodybuilding, or getting through an extra shift at work.