Trying to capture the fast-moving plant- and cell-based meat industry is something akin to taking a picture with an old Polaroid instant film camera. It’s only a very quick, momentary snapshot in time while the subject continues to change.
Yet this dynamic market picture is worth examining. SPINS data released by the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI) show US retail sales of plant-based foods grew by double digits in 2020, growing 27% and bringing the total plant-based market value to $7 billion. Survey data also show that 57% of households now purchase plant-based foods, up from 53% in 2019.