Future eating behaviors focus on whole body health and lifestyle changes
US consumers' attitudes and behavior around health and wellness are shifting from diets and "can't haves" into whole-body health and lifestyle changes they feel will be long-lasting, reports The NPD Group. At the pandemic's beginning, stress and disorientation drove many consumers to indulge. Still, as the pandemic went on, consumers became more focused on health and wellness, according to NPD's recently released America's Health Pulse: Closing the Gap Between Wants and Needs
Dieting today for many consumers isn't always about weight loss. To many, it's about good nutrition and their well-being. About a quarter of US adults report to NPD they are on a diet, and 16% of those are on "their own diet" versus a formal diet plan, like intermittent fasting or keto. According to NPD, consumers today customize their diets by adapting formal diet or nutrition plans to meet their individual wellness needs and lifestyle changes.