New ready-to-drink soda employs widget technology commonly found in beer and coffee products
The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained the same since the category's inception – the bubbles. Nitro Pepsi is a nitrogen-infused cola that's softer than a soft drink – it's creamy, smooth and has a cascade of tiny bubbles topped off by a frothy foam head.
Smaller bubbles, also infused with nitrogen, create a smooth, creamy texture made possible by a unique widget placed at the bottom of every can. This type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it's best consumed differently as well.