Truss Beverage Co., the joint venture between Molson Coors Canada and HEXO Corp., has named Dave Schlosser as the company’s new president and CEO.
Schlosser joined the cannabis-infused beverage company in November 2018, serving as chief financial officer of Truss Beverage Co.
“As one of the founding employees of Truss, Dave has been instrumental in launching Canada’s leading cannabis-infused beverage portfolio,” said Pete Marino, member of Truss’ board of directors and president of emerging growth for Molson Coors. “Dave leverages his passion for the business with an incredibly strong skill set and a collaborative approach to driving the business forward. He’s both a skilled financial and commercial executive and he’s the right person to lead Truss forward.”
With more than 17 years of business leadership experience at consumer packaged goods companies alone, including The Kraft Heinz Company and Maple Leaf Foods, and having played an integral role in building Truss Beverage Co. from the ground up, Schlosser is well-positioned to continue driving Truss’ growth strategy through innovation and the evolving needs of the consumer.
“The potential of the cannabis beverage industry is truly endless, and I’m excited to lead the incredible team at Truss into such an exciting period of growth,” Schlosser said. “At Truss, we believe that we’re on the forefront of something remarkable, and we are committed to leading the way to evolve the CIB industry through relentless innovation and putting the needs of our consumers first and foremost.”
The announcement coincides with the recent appointment of Lori Hatcher as head of commercial at Truss Beverage Co. Having previously served as head of marketing, and with more than 20 years in marketing leadership roles at established global brands and fast-growth start-ups, Hatcher will lead both marketing and sales to drive Truss’ ambition to be the leading cannabis beverage company.