Want to picture the prepared meal and entrée market? Think of it as one of those connect-the-dots drawings. It might take a little while to see a pattern and complete. Yet don’t worry—it’s going to look nice.
Overall competition for meal solutions is increasing as the restaurant industry rebounds. Industry market and consumer insights tracker NPD Group, Chicago, says the US restaurant industry ended 2021 better than the year began. Moreover, NPD predicts industry operators could recover 98% of pre-pandemic visits by the end of 2022.