Bell Flavors & Fragrances releases 2022 Global Spark Macro, Micro Trend Toolkit
Bell Flavors & Fragrances is announcing the release of the 2022 Spark trend toolkit to identifying modern innovations within the flavor and fragrance industries. The toolkit has been reimagined and includes both macro and micro trends that are applied to a flavor or fragrance categories to identify what’s next.
Bell’s Spark platform takes a long-term view of the global trend landscape by identifying five key consumer macro trends that serve as the foundation of consumer behavior.