General Mills Invests $15 Million in Funds for Minority, Female Entrepreneurs
Investment arm, 301 INC, addresses founder gap through Fearless Fund and Supply Change Capital
General Mills announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.
These two investments focus on supporting founders from underrepresented groups and will be designated for food-related businesses that seek to drive systemic impact and financial returns: