Misfits Market Announces Private Label ‘Odds & Ends’ to Help Consumers Save on Quality Pantry Staples
The new private label will offer shoppers consistent access to quality groceries at an affordable price
Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever private label, Odds & Ends. The launch of Misfits Market’s private label – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop.
In contrast to other private label brands that focus only on affordability, many of Misfits Market's Odds & Ends products have also been specifically designed to address supply chain inefficiencies. By working directly with farmers and producers who share the company's vision of eliminating waste, Misfits Market is taking new steps to prioritize sustainability and utilize creative sourcing methods to offer high-quality staple products at value. For example, Misfits Market's new direct trade premium coffee blend is purchased directly from the farms where it was grown in the context of lasting and mutually beneficial relationships, providing growers with fair prices and stable incomes while protecting them from market risk and volatility. The end result is a better market for their coffees and more accessible, high-quality coffee for consumers.