Wingstop Inc. is launching a limited-edition flavor, Blazed & Glazed, available starting April 18 in restaurants nationwide.
Crafted with a blend of hemp seeds, terpenes, strawberry and cayenne pepper, the new flavor captures herbal notes and may even produce a mouth-tingling sensation – although the flavor won't get consumers high.
"Some of our biggest fans aren't just pairing their favorite wings with seasoned fries," said Marisa Carona, chief growth officer. "And while many brands are starting to give a nod to 4/20, we're going higher than ever this year by dedicating an entire flavor to it. As the cannabis industry grows, so does Wingstop's desire to engage this audience."
Wingstop's Blazed & Glazed flavor will be available in restaurants nationwide April 18-22, or while supplies last, on Wingstop.com and the Wingstop app. The flavor, and Wingstop food truck, will also meet celebrants at Hippie Hill in San Francisco's Golden Gate Park on April 20.