Demand for Foods and Beverages that Support Immune Health Remains Strong
Product developers are incorporating a variety of ingredients in a range of products to leverage nutritional properties as well as functionality and flavor
There has been an increasing focus on the importance of supporting the immune system, particularly due to its relationship with overall wellbeing. Younger generations, like Millennials, are looking for functional benefits in their foods. With 70%1 of the immune system living in the gut, it's no surprise that 77%2 of adults are looking to particular foods and products to help support the immune system, while 44%3 look to yogurt in particular. Activia launched its latest innovation to meet that growing demand. The new Activia+ Multi-Benefit Probiotic Yogurt Drinks4 are packed with billions of live and active probiotics that help support gut health5, plus are an excellent source (20% DV) of Vitamins C, D and Zinc to support the immune system.