Culinex Teams Up With Insights Now to Host Supply Chain Webinar Event
Education session discusses latest supply chain challenges with R&D and consumer insights to ensure reformulation success
CuliNex, a clean label food product and plant-based formulation consultancy, is offering complimentary access to its latest education session. CuliNex experts will present this free webinar event with their strategic partner, InsightsNow on April 28 at 2pm est/11am pst. Titled ‘How to Navigate Supply Chain Disruptions, Essential Strategies to Meeting Consumer Expectations, This session explores reformulation and product design considerations, as well as consumer research strategies when companies are forced to substitute alternate ingredients due to supply chain disruption
While today’s consumers understand there are all kinds of supply chain issues, they are still seeking products that best deliver the benefits and fulfill needs in the moment. This means that when consumers notice their product has changed, it will disrupt their choices at the time of purchase. Will they stay loyal to the brand but switch to a different flavor? Will they explore other brands and products? These are all questions food and beverage manufacturers must consider as they work to retain their consumers.