The popularity of Vietnamese food and beverages has continued to grow in the US, alongside other Asian cuisine. Enhancing the proverbial “sweet spot”in a trending Vietnamese food by incorporating trusted ingredients can transform a traditional Vietnamese dish into a new variation.
Understanding the “why” and the “how” of form and flavor in the foods of this rich culinary culture can spark creative innovation. This moves the developer toward more successful, commercially viable products to process and package in a distributable format. Delivering on consumer expectations for new twists on old favorites also allows for creativity that does not overwhelm the cautious consumer.