Sunshine Beverages Tropical Pineapple Sparkling Energy Drink
The new ready to drink beverage contains electrolytes, vitamins A, C, D and E, and 70mg of organic caffeine
Sunshine Beverages, makers of Sparkling Energy Waters and Drinks, expanded its portfolio of Sparking Energy Drinks with the launch of Tropical Pineapple. The launch comes on the heels of this year's majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a refreshed business model, operations, and increased awareness for the brand.
The industry veterans at Cypress Ascendant took note of the brand's unique flavor-packed lineup and niche positioning and in January 2022, the two companies joined forces. The investment brings new leadership to Sunshine, including Amanda Goers as president, who has spearheaded a pivot to the brand's approach to help fuel opportunities such as expanded distribution, consumer appeal and adoption, bolster reach, and marketing support.