The limited-edition flavor launches in partner with Illumination and Universal Pictures to promote Minions: The Rise of Gru
Functional soda brand OLIPOP announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed to the global theatrical release of the new Illumination film, Minions: The Rise of Gru, on July 1, 2022. The new flavor is now available online at www.drinkolipop.com. Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, will also be selling single cans in select markets starting June 16, 2022. The limited-edition flavor will be available for purchase until July 15, 2022.*
OLIPOP’s product offerings, health benefits, and consistent out-of-the-box marketing tactics have not only attracted powerhouse companies such as Illumination and Universal Pictures, but also celebrity investors including Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Mindy Kaling, Logic, Gwyneth Paltrow and more.