The clean-label and better-for-you products are moving from a niche marketplace and into the mainstream at a rapid rate. The ingredients for these new formations often have special needs, including the need for clean label bitter blockers, flavor maskers, flavor potentiators, and flavor extenders.

Ingredient statements must include the names of any modifying ingredients, presenting with the challenge of finding flavor modifiers to match their products’ attributes. In some cases, desirable profiles such as sweetness, richness, and specific subtle undertones or overtones can be lost during processing. In other cases, the addition of enhancements, such as caffeine, cannabinoids, or vitamins, or some of the components used in plant-based meats, dairy alternatives, and other on-trend better-for-you products carry undesirable flavors and off notes.