The Valens Company Inc. has joined forces with Coldhaus Distribution to provide integrated logistics solutions for Valens-branded cannabis products across Ontario, Alberta, and British Columbia, Canada.
"We are very happy to announce today's partnership with Coldhaus, a leading distributor with proven success in building large iconic brands in the beverage industry through robust distribution,” said Tyler Robson, CEO of The Valens Company. “Having a major partner like Coldhaus we believe will help accelerate our growth in key markets and create long-term meaningful relationships with retailers and consumers throughout the distribution territory as we increase visibility of our branded cannabis products. This partnership is a positive step forward for our revenue growth objectives with little to no additional overhead as we are able utilize the expert sales and logistics teams at Coldhaus that will serve as an extension to the Valens team. We are thrilled to partner with Coldhaus to expand our reach into the retail ecosystem, as they truly understand the relationship between brand owners and retailers."
Pursuant to the two-year partnership, Coldhaus and Valens will be responsible for store-level representation, brand advocacy, distribution route coverage and retail staff education to drive brand visibility and commercial retail presence. Furthermore, leveraging Coldhaus' direct-to-store management infrastructure will increase the frequency, reach and touchpoints of Valens brands as they continue to penetrate key retail relationships.
"The cannabis market is an important emerging category, and we have maintained our independence as a private distributor positioned to lead and seize generation-defining opportunities exactly like this one,” said David Millen, CEO of Coldhaus Distribution. “Today marks our first foray into the cannabis category, and we are proud to select Valens as our exclusive partner to help bring their leading portfolio of products to market given their manufacturing capabilities and product innovation. Coldhaus has a heritage of building large brands through robust distribution, and this partnership marks a defining moment as consumer preferences and behaviors with cannabis are beginning to take shape. We believe this is an opportunity to help build and distribute Valens into a house of leading cannabis CPG brands."