Consumers, Manufacturers Share Responsibility for Planetary Health
Product launches satisfy consumer expectations around environmental responsibility
For several years now, Innova’s Top 10 Trends have been headed by issues related to transparency and building consumer trust. By 2022, these trends had zeroed in on environmental issues and a shift in key consumer concerns about the environment. Even in a pandemic, the health of the planet took over as the top global concern ahead of population health.
“For the first time ever, more consumers surveyed globally for Innova’s Lifestyle & Attitude Survey, say health of the planet is their top global concern, rather than health of the population,” says Lu Ann Williams, insights director at Innova Market Insights.