Planteneers uses IFFA to showcase what’s next in plant-based meats
Planteneers used the recent IFFA meat and meat alternatives exhibition in Frankfurt, Germany, to show visitors new prospects beyond the meat category. This year’s event showed that plant-based alternatives and hybrid products are increasingly a matter of course for the meat products industry.
“The meat industry is reinventing itself. We need to meet consumer expectations in modern plant-based nutrition, while avoiding a cannibalization effect,” says Planteneers Product Manager Florian Bark. “Walking this tightrope is possible only with an expanded portfolio.”