A new generation of meat alternatives may capture word of mouth, but traditional meat and poultry items still dominate share of mouth (and pocketbook).
In 2021, plant-based meat’s dollar share equated to 2.7% of retail packaged meat sales, or 1.4% of the total meat category (including random weight meat), according to data released by the Plant Based Foods Association (PBFA), The Good Food Institute (GFI), and SPINS.