Start-up's innovative confection for children naturally mitigates sugar cravings
Sweet Victory, Ltd., created a flavorful, botanical-infused chewing gum for children. The prototype gum is designed to help young consumers reduce sugar intake in an easy and fun way by stopping sugary treat cravings in their tracks. The foodTech start-up already successfully designed a version of the innovative gum for adults, but gum for kids set more challenges, as it must suit younger taste buds.
Sweet Victory's crave-stifling chewing gum works within two minutes by blocking the sugar receptors on the tongue. The impulse for a sweets binge can be abated and extends longer than the physical effect—up to two hours. During that time sweet foods or beverages that normally excite the senses will taste bland or even sour. The product for kids is still in the prototype stage, but is slated to launch by the end of 2022.