"We are excited to expand and participate in the adult-use market, and even more than excited to expand our menu to include cannabis-infused edibles for both our current medical patients as well as the recreational consumer," said Duane Alexander, founder and CEO, Prime Harvest Inc. "With the systems in place to drive our retail expansion, we are well on our way to execute on our strategically-designed plan for sustainable growth."
JAXX, an owner-operated, licensed dispensary operating in San Diego County, generated approximately $4 million in sales last year. It carries licensed and regulated products that have passed testing and offers 24 hour online ordering for its customers.
Prime Harvest is leveraging a long-term strategy of investing in the growth and scale of licensed assets to expand its footprint throughout California. The company aims to ensure that the communities it serves capture their fair share of the fruits of the industry's growth, including employment opportunities, environmental enrichment and impactful innovation through R&D.
"From our humble beginnings in 2017 as San Diego, CA cannabis producers to our position today as a leader within the state's cannabis industry, we've delivered excellence in legal access to cannabis, and best-in-class experiences that our community loves and supports," said JM Balbuena, CMO, Prime Harvest Inc. "Driven by an entrepreneurial spirit, we embrace innovation and bold ideas to intentionally contribute to a future that we truly believe is worth reaching for. This is why Prime Harvest continues to experience growth. Prime Harvest's flagship retail brand, Jaxx Cannabis, is driving strong growth for the company today."