The flavored water category experienced a huge growth spurt in the last decade, and both entrepreneurial and major beverage brands continue to step up with their take on the concept. As dietitians, health experts, and fitness gurus began stressing water intake as one of the most crucial parts of people’s daily routines, consumers agreed and water sales began booming.
But many consumers find plain water boring, so the drive was on to make water a more attractive beverage to compete with highly caloric options, as well as to boost its nutritional value. New releases in this space have been enhanced to include unique flavors and functional ingredients that offer the consumer an expansive range of liquid options.