Greene Concepts, Inc. has begun production of Happy Mellow, its immune support CBD beverage.
Lenny Greene, CEO of Greene Concepts, first conceived of an immune support beverage in early 2020. After much research and laboratory testing, the company created immune support formulations that include Vitamin C, Vitamin D3, and Vitamin B-12. Along with vitamins and minerals, Happy Mellow incorporates a water-soluble technology that was originally developed in the biopharma space. It enhances the effectiveness of the CBD formula, which includes CBD, CBG and CBN. This technology has an on-set time of three to nine minutes, resulting in faster absorption into the bloodstream for increased health support.
The three Happy Mellow flavors being launched include:
- Happy Mellow “Be Well” Blood Orange Acai (with Vitamin C)
- Happy Mellow “Be Energized” Lemon Lime (with Caffeine and Vitamin D-3)
- Happy Mellow “Be Calm” Plum Punch (with Vitamin B12)
“I am grateful to have finally reached this significant milestone for Greene Concepts,” says Amy McNally, VP of sales and marketing. “Our loyal shareholders have been patiently awaiting the production of Happy Mellow, and despite supply chain challenges and other difficulties that arose, I am happy to be able to finally share this tangible step for the company. Creating a CBD beverage from scratch is a complex process, and I am proud of our entire team’s dedication to producing an all-natural, high-quality drink that also offers immune support.”
Preparation for Happy Mellow’s production began in 2020 with market research and trend analysis. Once micro and major trends were identified, the company began the time intensive process of flavor development and taste testing. After flavor profiles had been selected, the beverage formulation went to the process engineering department, where experts scaled-up the formulations to accommodate for the large production. Nutrition and supplement facts were calculated, ingredients were sourced, instructions were batched, and paperwork required by regulatory guidelines was submitted during pre-production. Once all of this was done, it was time to have the first production run of Happy Mellow.
“We are elated to announce the production of our much-awaited Happy Mellow beverage.” Greene says. “Greene Concepts is a company that is dedicated to helping people attain optimal well-being, and I am pleased to have created a drink that can support our consumers’ continued and long-term health. When I drink Happy Mellow, I have improved flexibility, a lack of inflammation, and I feel overall stress-free.”