Iconic confectionery company embraces eco-conscious consumer trends through innovative industry partnership
Mars, Incorporated, a world leader in confectionery, announced a new sustainability inspired chocolate experience, CO2COA™, is joining the family of snacks and treats that includes M&M'S®, SNICKERS®, SKITTLES®, and EXTRA® Gum.
Mars has partnered with Perfect Day, Inc., to launch the company's first earth-friendly and animal-free chocolate innovation in the US The name CO2COA is a thoughtful and playful way to pay homage to its Rainforest Alliance-Certified cocoa and reduction of greenhouse gas emissions (CO2) in product sourcing. This innovation provides consumers with a delicious earth-friendly, animal-free, and lactose-free chocolate experience and is the latest sustainability-inspired innovation from Mars.