The beverage is the first caffeinated energy drink from Gatorade. It is designed for athletes with everything from formula (not carbonated, same flavors as Gatorade with 200mg caffeine + B vitamins) to design and packaging (resealable bottle for on-the-go).
As big as the energy drink category has gotten, it has remained largely distinct from the even-larger sports drink category, with no large-scale caffeinated energy drinks designed to meet the needs of athletes. Now, Gatorade is preparing an early 2023 rollout behind new Fast Twitch.
The beverage is the first caffeinated energy drink from Gatorade. It is designed for athletes with everything from formula (not carbonated, same flavors as Gatorade with 200mg caffeine + B vitamins) to design and packaging (resealable bottle for on-the-go).