For the past few years, the Innova Market Insights list of Top 10 Trends has included a plant-centric trend. This acknowledges the growing presence of plant-based foods and beverages, as well as alternatives to traditional animal-based products. In fact, Innova identified “Plant-Based: The Canvas for Innovation,” as the number two trend for 2022. This underscores the strength of plant-based products among mainstream food and beverage launches.
It’s increasingly clear that consumers desire more diversification and sophistication across a broad range of plant-based products. Plant-forward innovation is setting the pace for the wider food industry, where technology-driven solutions are gaining broader consumer acceptance. Two in five consumers globally say that they are more open to new technologies now that they have seen where technology has enabled plant-based innovation.