Consumers Manage Shopping During Inflation, Opt for Plant-Based Foods and Look Toward Seasonal Offerings
New shopper trends and behavioral analytics are based on real-time insight surveys from September 2022
Concern for inflation and overall finances is slowly falling, but how are shoppers responding to price increases in store? What motivates shoppers to select plant-based alternatives in their food shop? And how is the cooler weather affecting shopper habits? 84.51°, a Cincinnati-based data company that helps Kroger and its partners create customer-centric shopper journeys, unpacks these insights and more in its Consumer Digest.
Based on real-time insights surveys from September 2022, here’s the latest on shopper trends and behavioral analytics: