Kerry introduces Puremul texture system to replace sunflower lecithin and mono- and diglycerides
Kerry’s new Puremul™ texture system helps manufacturers reformulate with a label-friendly, non-GMO alternative that overcomes the existing sunflower supply challenges. It can replace the use of sunflower lecithin and mono- and diglycerides across multiple applications, including baked goods and plant-based beverages.
Kerry’s “Beyond the Labe”l research found that 82% of US consumers believe a clean label is important, with almost as many actively evaluating ingredients listed on food packaging. Many consumers believe mono- and diglycerides are undesirable ingredients, and more than 60% prefer breads with simple, recognizable ingredients. According to FMCG Gurus 2021 research, 74% of U.S. consumers find natural, non-GMO claims highly appealing and over 70% report they are concerned about the use of synthetic ingredients in products. Puremul addresses these concerns.