The global COVID-19 pandemic had a marked impact on consumers’ attitudes toward health. COVID took a heavy toll on people in poor health and consumers looked for quick ways to boost their health as a defense against the disease.
Soon flying off the shelves were foods, beverages, and supplements with immune health ingredients. Understandably, this led more manufacturers to respond with even more immunity-related products. Additionally, related pandemic stress created worries about contagiousness, social isolation, interruptions in childcare and school, downturns in business, and many other factors. Not surprisingly, Innova Market Insights also saw more new product launches involving various aspects of mood improvement.